WTA Pickem
WTA Streak
WTA Pickem
The UI was designed around clarity, speed and low cognitive load, using a mobile-first approach to make predictions quick and intuitive during live matches. Strong visual hierarchy, clear CTAs, large touch targets and concise content help users focus on one decision at a time, while progressive disclosure keeps screens uncluttered. The overall predict → feedback → progress → return UX loop combines immediate feedback, visible progression and social competition to encourage repeat engagement throughout the tournament.
The UI was designed around clarity, speed and low cognitive load, using a mobile-first approach to make predictions quick and intuitive during live matches. Strong visual hierarchy, clear CTAs, large touch targets and concise content help users focus on one decision at a time, while progressive disclosure keeps screens uncluttered. The overall predict → feedback → progress → return UX loop combines immediate feedback, visible progression and social competition to encourage repeat engagement throughout the tournament.
The UI was designed around clarity, speed and low cognitive load, using a mobile-first approach to make predictions quick and intuitive during live matches. Strong visual hierarchy, clear CTAs, large touch targets and concise content help users focus on one decision at a time, while progressive disclosure keeps screens uncluttered. The overall predict → feedback → progress → return UX loop combines immediate feedback, visible progression and social competition to encourage repeat engagement throughout the tournament.
The UI was designed around clarity, speed and low cognitive load, using a mobile-first approach to make predictions quick and intuitive during live matches. Strong visual hierarchy, clear CTAs, large touch targets and concise content help users focus on one decision at a time, while progressive disclosure keeps screens uncluttered. The overall predict → feedback → progress → return UX loop combines immediate feedback, visible progression and social competition to encourage repeat engagement throughout the tournament.
WTA Streak
The Streak game focused on driving repeat engagement by rewarding consecutive correct predictions through a simple, low-friction interaction model. A live streak counter and clear feedback encouraged users to return regularly, while leaderboards and rewards added a competitive layer. The experience was designed for speed and clarity, making it easy for users to track progress and re-engage over time.